Welcome Vendors!  This is the 28th Edition of the Fruita Fat Tire Festival and we’re excited to have you participate!  Please review the important information below.  If you have any questions, there is a email submission option at the bottom of this page.

Thank you for considering this opportunity to display your products, services, or events to over 2,500 of the Rocky Mountain region’s most avid cyclists.  We strive to put on a high quality, engaging and informative event; we couldn’t do it you!

THURSDAY 05.01.2025 — SET UP DAY—18 RD Bicycle Demo

18 RD — 9a to 3p
BIKE DEMO Venue, 18 Rd Trail System.  The Venue is adjacent to trails at the 18 Rd event area, east and down the hill from the original/main 18 Rd trailhead parking lot.  Go 100 yards past the original parking, hang a right.  If you arrive past 3p look for info / map on where to set up at the white registration tent.

DOWNTOWN — Starting in 2025 Downtown Fruita will be set up Friday Morning

FRIDAY 05.02.2025 — OPENING DAY OF THE FESTIVAL

18 Rd — 8a to 3p
Downtown — SET UP 8am to 2pm OUTDOOR RECREATION EXPO Venue, Downtown Fruita, Corner of Peach and Aspen Ave.  Full Schedule of Events Here

SATURDAY 05.03.2025 — MAIN DAY OF THE FESTIVAL

18 Rd — 8a to 3p
Downtown — 9a to 7p (Music in the park until 10p) Full Schedule of Events Here

SUNDAY 05.04.2025 — FINAL DAY

18 Rd – 8a to 1p
Downtown — 9a to 2p

BIKE DEMO VENDORS — In order to maximize both participant experience AND your ability to turn bikes and accommodate more riders we will have you at the 18 Rd Trailhead.  This will cut down on transport damage and lead to more turns of your demo fleets.  

WRISTBANDS — The Festival will continue to sell wristbands that will allow participants to demo bikes or products. We feel that this will give everyone more control over those whose just show up and take bikes/products out for the day without any intention of being a potential customer. So, no wristband, no demo. We also offer a disclaimer that states the wristband does not guarantee a demo, just that they have the opportunity. Your cooperation and support is appreciated.

DOWNTOWN OUTDOOR RECREATION EXPO VENDORS — Downtown Fruita is the location for Product, Apparel and Experience Vendors. 

ITEMS TO NOTE:
The 18 Rd Venue is primarily designed for demoing bikes and related equipment used on the trail. Product/Apparel/Experience vendors may choose to set up at 18 Rd    *HOWEVER* 

• Bike Mfg’s with demo bike fleets get first priority (this includes suspension, wheel and protection mfg’s).

• There is an additional charge to set up in the 18 Rd Venue if you are NOT a bike/suspension/wheel/protection mfg with a demo fleet. 

• The foot traffic downtown should far exceed 18 Rd with CO2UTs 1,500+ riders in town so fear not.

• The dates and times listed are when we would like Vendors to have their booths open and staffed.

18 RD — BIKE DEMO TIMES

May 2nd — 8a to 3p
May 3rd — 8a to 3p
May 4th — 8a to 1p

DOWNTOWN OUTDOOR RECREATION — EXPO TIMES

May 2nd — SETUP 8am to 2pm Venue picks up at 4pm (Venue closes at 10p after bands finish)
May 3rd — 9a to 7p (Venue closes at 10p after bands finish)
May 4th — 9a to 2p (Roads need reopened by 4p)

FEE INFORMATION
Late Fee applies on registrations after 3/31/2025

BIKE DEMO VENDORS at 18 Rd Trailhead
Vendors Demo’ing Bikes, Suspension, Wheels or Protection products.
20×30 Footprint
$700 (Late $850)

Vendors NOT Demo’ing Bikes, Suspension, Wheels or Protection products but want to be at the 18 road demo venue.
10x10 - $450 (Late $600)
20×30 or similar - $700 (Late $850)

OUTDOOR RECREATION EXPO VENDORS at Downtown Fruita.
10x10 - $275 (Late $450)
10×20 - $400 (Late $575)
10x30, 20x20 or similar - $550 (Late $725)

PAYMENT
You may pay by CREDIT CARD via TicketSignUP. Payment is due upon sign up. Please note the late fees listed on registration page. Please contact us via the contact page if you would like to come but it is after April 15, 2025.

REFUND POLICY
Full refund if notified prior to April 1; 50% refund if we are notified April 2-14; NO refunds after April 15.

IMPORTANT MARKETING INFORMATION
Please provide us with a brief description of your business and products!  We will promote each company sign up via social media and we will place your info on a linked Exhibitor list on our event web site to assist in creating more traffic for your booth space!

**ALL VENDORS ARE REQUIRED TO HAVE AND SHOW PROOF OF INSURANCE**

Certificates of Insurance are to be submitted either by email or mail per our risk manager
(standard liability amounts).

BIKE DEMO vendors (those who demo bikes on the BLM trails at 18 Rd).  Our risk manager requires two separate certificates of insurance (see below). 

1. Certificate for the Event Owner: Fruita Fat Tire Festival Events Inc.
a. 202 E Aspen Ave., Fruita, CO 81521

2. Certificate for the Landowner: Bureau Of Land Management - BLM.
a. 2815 H Rd., Grand Junction, CO 81506

OUTDOOR RECREATION EXPO vendors (downtown & 18 Rd).  Our risk manager requires only 1 certificate of insurance (for the Event Owner: Fruita Fat Tire Festival Events Inc).

1.  Certificate for the Event Owner: Fruita Fat Tire Festival Events Inc.
a. 202 E. Aspen Ave., Fruita, CO 81521

Please email the certificates of insurance to: info@fruitafattirefestival.com no later than April 15.

We must have a certificate on file to allow your set-up. Thank you in advance for your cooperation.

SALES TAX !!!(NEW STUFF HERE PLEASE READ)!!!
Vendors are allowed to sell product at the event, but must collect the appropriate sales tax, required by law, the 18 Rd BIKE DEMO is not located within the City limits of Fruita.  The downtown OUTDOOR RECREATION EXPO is located within the City limits of Fruita and will require a Fruita business license (please refer to their site at: www.fruita.org to download appropriate forms). Fruita Fat Tire Festival Events INC /management will not monitor sales tax licenses, collect, or remit the sales tax for items sold at the event. The event is now required by law to submit a list of all participating vendors to the State of Colorado. You must have your Sales Tax License prior to the event. Please think ahead.

Got Question(s)?

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